These days, you can find an online video or how-to article for just about any DIY project… but when it comes to the single biggest financial decision of your life, there are sound reasons for choosing a professional.
A REALTOR®1 will guide you through the entire process from start to finish. They provide skilled guidance on preparing your home for the market, viewings, negotiations and navigating the legal process of the transaction. Their expertise in the real estate market can also help you set the correct listing price for your home.
Here are some benefits to consider:
MARKETING AND SHOWING YOUR HOME: Top realtors will have access to best-in-class marketing services to show your home at its best and to as wide of an audience as possible. From photography services, staging, viewings and digital marketing, having a skilled professional on your side will get the most traction to your listing.
ACCESS TO A LARGE NETWORK: A licensed real estate agent will have access to a large network of potential buyers. Through their professional databases and relationships with other agents, a realtor may have other clients, or colleagues with clients, who are interested in purchasing your home. They also have access to insights that can help you make a more informed decision, like comparable prices, market conditions and other trends.
NEGOTIATING: It’s called the art of negotiation for a reason – it is a real skill. A realtor is a professional negotiator who understands your local market. They know what has sold in the area and where demand is coming from. Lean on them to help you get the best sale price for your home.
NAVIGATING THE TRANSACTION: Having an experienced professional on your side will take the stress out of the critical paperwork that is necessary when selling your home. When working with a realtor, you will have the confidence that all your affairs are in order.
ACCESS TO OTHER PROFESSIONALS: It’s always helpful to have referrals from friends and family when hiring a professional. Just as you may be referred to an agent, your agent can refer others to you. Real estate professionals have access to a large network of home inspectors, appraisers, contractors, financial advisors and mortgage brokers, and movers, to name a few.
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1The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA.