Creative real estate marketing during the lockdown

Lasswell says it’s all about leveraging what you have and making the most of it.

COVID-19 has forced a new reality as agents work from home and market their properties virtually. But what hasn’t changed is the importance of finding creative ways to make a property stand apart from the rest.

Eileen Lasswell, broker at Chestnut Park Real Estate in Toronto, says, “I’m trying to come up with unique ideas that allow the public to enjoy a particular house without having to leave their home. Most agents are doing 3D tours and videos and I am as well, but I think it is more important to be innovative to try and grab a buyer’s attention, to tell a story of the home and help the buyer visualize themselves living there.”

When marketing 44A Maple Ave. in South Rosedale, she went back to why her client bought the home in the first place. He loved the sunlight and that there are so many walls on which to hang art.

She decided to stage to attract high-end, art-loving young buyers or downsizing buyers who no longer need a 4,000 to 6,000-square-foot home but want a Rosedale location. She wanted to evoke a luxury feeling at the property.

Sensing a state of emergency might be coming, she had a real estate photographer shoot the empty, newly renovated house. She had it virtually staged – five times – because she says she “didn’t like the cheesy art” the virtual stager added.

She came up with the art exhibit idea when talking to friends about the challenges of the various industries in which they work. One person on the call was an art dealer and Lasswell decided an art exhibit would be perfect. As luck would have it, 44A Maple’s owner is a well-known, award-winning artist in his own right.

Two rooms adorned with art will be featured in the 3D art gallery.
Two rooms adorned with art will be featured in the 3D art gallery.

Owner/photographer Koray Erkaya and Lasswell worked in partnership. Erkaya, a photographer, has exhibited his work internationally, most recently in Tokyo, London and the Ukraine. One of his beach scenes was used by the Turkish government as part of a tourism campaign.

As Erkaya collected some of his works from family members living in Toronto, Lasswell had a security system installed.

Since tradespeople were not available due to the lockdown, it was lucky that Erkaya is handy enough to hang his art himself. Another stroke of luck – being a photographer, he took the photos of his house himself. Lasswell says it’s all about leveraging what you have and making the most of it.

Two rooms adorned with art will be featured in the 3D art gallery.

“It will offer art lovers a new exhibit and at the same time show how beautiful this completely renovated home is and how a potential art lover could adorn its walls.”

She is posting photos of the home in three stages – empty, virtually staged and complete with original art. It’s all about creating interest now in preparation for when restrictions are relaxed, she says.

The timing worked out well for this sale and having a homeowner who is not only a well-known artist but who could do a lot of the work himself was lucky.

Real estate is on pause, but Lasswell says it’s important to put the time to good use by preparing and looking forward.

Her clients are sending photos of their home and she provides room-by-room notes about what they can do to declutter and prepare their home for sale. “This gives the homeowners something to do at this time.” They also don’t have to rush.

Royal LePage Home It’s who we are


Royal LePage | Home. It’s who we are.

We find their perfect home, in the perfect neighbourhood, on the perfect street. We don’t settle until we’ve negotiated the best price for their home, whether they’re buying or selling. We use innovative technology, designed for clients. And we help our neighbours, in the communities where we live and work.

Royal LePage By the Numbers – Use these Leadership Stats in your next Presentation!

Royal LePage By the Numbers – February 2019
Use these Leadership Stats in your next Presentation!

To: Royal LePage Broker/Owners, Sales Representatives, Managers and Administrators

We are pleased to provide you with the latest “Royal LePage By the Numbers”, a marketing piece that highlights some of our key market leadership facts and statistics.

We are currently offering a national version of By the Numbers, as well as five regional versions in regions where Royal LePage has the highest market share and/or agent count.

We are also providing you with an editable PowerPoint version, where you have the ability to populate the template with your own statistics.

Head to rlpNetwork today to download the latest By the Numbers. 

Please note that By the Numbers will now be updated on a semi-annual basis. Updates will be released every February and August.

Royal LePage Q4 2018 House Price Survey

Just Released: Royal LePage Q4 2018 House Price Survey

The Q4 2018 Royal LePage House Price Survey was released to media early this morning. Below you will find highlights from the release, links to social media assets available for you to share and select media coverage.

Key highlights from the national release include:

  • The price of a home in Canada increased 4.0 per cent year-over-year to $631,223 in the fourth quarter of 2018, continuing the recovery from the most significant housing correction since the financial crisis. Condominiums continued to see the highest rate of appreciation nationally when compared to the detached segment, rising 7.2 per cent year-over-year to $447,915.
  • The Canadian economy is performing well overall, with pockets of uncertainty. Persistently weak oil prices driven by domestic market access bottlenecks and global supply gluts have hit Western Canada hard, and trade tensions between China and the U.S. in particular are impacting consumer confidence across the continent.
  • The GTA was a story of contrasts. The City of Toronto experienced a strong rebound in the fourth quarter, while the surrounding areas remained relatively weak year-over-year. Prices in Toronto saw sizable increases, rising 8.8 per cent compared to 3.4 per cent gains for the GTA more broadly.
  • The aggregate price of a home in the Greater Montreal Area passed the $400,000 mark, rising to $407,230, an increase of 4.1 per cent from the same period last year.  This represents a higher rate of appreciation than that seen in both the GTA and Greater Vancouver, and above the national aggregate percentage increase.
  • Home price appreciation in Greater Vancouver grew at a modest pace rising 2.1 per cent in the fourth quarter from the year before, to an aggregate price of $1,274,831. More affordable suburbs like Langley, Surrey, and Coquitlam that had seen double digit price growth in previous quarters grew at a more modest pace rising 2.4 per cent, 2.3 per cent, and 0.4 per cent respectively.

A big thank you to all of our spokespeople from across the country for their contributions in providing regional perspectives. Regional insights can be found in both the national release and in city-specific releases.

Social media

We have developed a series of images for the national and largest real estate markets analyzed in the Survey. Feel free to use them and share them on your social media channels!


Media coverage

Consumers, organizations and the media turn to Royal LePage as a trusted source for expert commentary. So far today we have achieved great media coverage, including:

BNN Bloomberg:

Montreal Gazette (also print):

Edmonton Journal:

The Province:

Vancouver Sun:

CBC News Montreal:

CBC News Hamilton:

CHEK News:

Daily Hive:

Daily Hive:

Global News :

Global News:

ICI Radio Canada: 

Calgary’s Business:

Kitchener Today:

Le Droit: 

Le Journal de Québec:

Ottawa Business Journal:

Saskatoon Star Phoenix (also print):

The Province:

The Quebec Post:

The Star Halifax:

Troy Media:

TVA Nouvelles:

TVA Nouvelles: